WhatsApp Business was developed specifically for small and medium businesses, allowing employees to have an official business profile in WhatsApp. As WhatsApp is popular among many people, even employees use them for official business matters since their clients use the same messaging platform. Of the 2 billion users across 180 countries, 1.6 billion of them are active monthly users who use the application to connect with their friends and family. WhatsApp is currently the most popular free messaging app worldwide.
